28. 03. 2011

Libresse collection "7"

Libresse has launched a new modern collection of towel boxes

Desire for fashion, design and beautiful things in life is universal among women. Following this insight Libresse launched a new collection with seven especially designed tins for towels named "The Seven Collection". Libresse collection of tins is designed by seven designers who were inspired by modern and funny interpretations of the seven sins, seen as ‘'girly'' pleasures - Greed, Lust, Wrath, Laziness, Excess, Jealousy and Vanity. With this collection Libresse celebrates each woman's right to feel the lust for beautiful things by providing them a stylish accessory that accompanies their mood.

‘'The Seven Collection'' is created in order to provide a stylish and practical solution for carrying the towels in women's handbags, but at the same time to provide the opportunity to collect these unique, limited edition products.

Each tin has detailed embossed design and has a practical size and shape. The Seven Collection is a ‘must have' for each woman handbag. The collection launch is accompanied by series of intriguing TV commercials with the theme Seven Sins, but seen as "girly" pleasures, interpreted with humor and irony, through the dramatized female fashion lens.